In 2

011, The Producers Group began a new marketing initiative that is unique to our industry in expanding our reach in multicultural communities with an emphasis on the Chinese, South Asian, Hispanic and Korean markets. This national program will focus on helping producers better understand and serve the financial protection needs of diverse markets.

As part of this new program, The PG is the co-sponsor of four large Multicultural events and began an advertising campaign consisting of 10, full-page, advertisements in the Chinese Newspaper, the "World Journal" and the "Indian Express". These advertisements, which are published on both the East and the West Coast, are part of our multicultural initiative to be the best insurance organization in the Asian and South Asian Markets.